{"id":4009,"date":"2022-02-17T12:08:21","date_gmt":"2022-02-17T12:08:21","guid":{"rendered":"https:\/\/news969.com\/?p=4009"},"modified":"2023-12-11T10:43:35","modified_gmt":"2023-12-11T10:43:35","slug":"how-to-find-your-audience-with-facebook-ad-targeting","status":"publish","type":"post","link":"https:\/\/news969.com\/how-to-find-your-audience-with-facebook-ad-targeting\/","title":{"rendered":"How to find your audience with Facebook Ad targeting?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Although the internet is bustling with plenty of social media apps, Facebook has emerged as a real contender for the online video platform throne. Since <\/span><span style=\"font-weight: 400;\">over 500 million people<\/span><span style=\"font-weight: 400;\"> watch Facebook videos every day, this social media giant is now giving heavy video focus to facilitate the marketers. Video content has become the go-to medium for businesses to connect to their customers. As a result, there&#8217;s the potential to drive more sales than static social advertisements for every dollar invested into social video ads. Facebook Ad targeting-<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, getting an idea of how to make the best of this combination of social media can be a little tough, especially given the high competition. As such, you will need some extensive knowledge on how to go about it. This guide on how to find your audience with Facebook Ad marketing will walk you through the effective tips to create the best video ads that will attract the audience while helping your business grow beyond horizons. Facebook Ad targeting<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-66287dbfcfc6f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-66287dbfcfc6f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/news969.com\/how-to-find-your-audience-with-facebook-ad-targeting\/#A_Brief_Overview_of_Facebook_Ad_Formats\" title=\"A Brief Overview of Facebook Ad Formats\">A Brief Overview of Facebook Ad Formats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/news969.com\/how-to-find-your-audience-with-facebook-ad-targeting\/#A_Guide_To_Find_Audience_With_Facebook_Ad_Targeting\" title=\"A Guide To Find Audience With Facebook Ad Targeting\">A Guide To Find Audience With Facebook Ad Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/news969.com\/how-to-find-your-audience-with-facebook-ad-targeting\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Brief_Overview_of_Facebook_Ad_Formats\"><\/span><b>A Brief Overview of Facebook Ad Formats<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketers can create Facebook Ads in three different formats: slideshow, stories, and in-stream. Continue reading to learn about them a bit more.\u00a0<\/span><\/p>\n<p><b>Slideshow<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Slideshow is a great way to engage the audience. It is also cost effective and you won&#8217;t have to spend a bomb trying to create an engaging video on the go. You can easily produce a video using only photos and texts with slideshow ads. Whether you use stock images or your own photos, these ads are easier to put together and don&#8217;t take much time and effort.\u00a0<\/span><\/p>\n<p><b>Stories<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Story ads are ideal for any marketing campaign and appear between other organic content within the format. Facebook stories display video ads that are 15 seconds or less. So, if you have created a video for your FB feed, you can repurpose the same content within the limited time frame as an ad to play in Facebook stories.\u00a0<\/span><\/p>\n<p><b>In-stream<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These ads are the finest way to replicate conventional TV advertising on social media platforms. To execute this type of ad, you need to create a video that will play when people are swiping through Facebook videos.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Guide_To_Find_Audience_With_Facebook_Ad_Targeting\"><\/span><b>A Guide To Find Audience With Facebook Ad Targeting<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you are well-acquainted with types of video ads, it&#8217;s time to unveil some of the tips and tricks to reach the target audience by using Facebook.\u00a0<\/span><\/p>\n<p><b>Choose the target audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First, decide who you want to find with your Facebook Ad targeting approach? The true power of video advertising on social media is its targeting capabilities. Forget the spray and pray approach and use a hyper-targeted group of people for your ad&#8217;s audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Narrowing your target group will give fewer views,, but your CTR will likely be higher than expected since you are reaching the relevant people.\u00a0<\/span><\/p>\n<p><b>Define your goals<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The second most important step to initiate any marketing effort is to decide what you want to accomplish. Check whether you are trying to raise brand awareness or drive conversions; create Facebook video ads accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choosing what you want to prioritise will affect the kind of ad you create and how you distribute it to the audience. While producing the ads, you should keep into mind the Key Performance Indicator (KPI).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This measurable value is further divided into three categories: Audience Reach, Engagement, and Conversion.<\/span><\/p>\n<p><b>Audience Reach<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The percentage of the in-target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand awareness<\/span><\/li>\n<\/ul>\n<p><b>Engagement<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content Interaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Audience Retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Relevance Score<\/span><\/li>\n<\/ul>\n<p><b>Conversions<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Revenue Generated<\/span><\/li>\n<\/ul>\n<p><b>Create compelling Facebook Ads\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While creating Facebook ads, try to think like a user. People don&#8217;t go on Facebook to watch ads, and most want to avoid them at all costs. With that in mind, you must invest in your advertisement smartly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since consumers often view only a fraction of video ads, try using a storytelling arch to hook the user. You can also start with pitching the brand with some short, compelling keywords and visuals before concluding shortly afterward.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take ample time to create <\/span><span style=\"font-weight: 400;\">Facebook video ads<\/span><span style=\"font-weight: 400;\"> that can act as a thumb stopper; otherwise, people will scroll right by your ad, leaving you disappointed. Marketers should take time to learn about buyers&#8217; persona to find specific interests and behaviours that can help you develop more creative ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use the Audience Insights feature in the Facebook Ads Manager to play around with the different options to define your target audience. Depending on the insights, choose a relevant topic and convey the key message to your audience\u00a0<\/span><\/p>\n<p><b>Less is more<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When advertising on social media platforms, marketers should follow the &#8220;less is more&#8221; approach. In social media advertising, one second is a lot of time. Having one clear message and one clear story will centre all the other elements of your ad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ads should be concise in their messaging. An ad that is short and condensed is likely to generate more views than a longer one.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of having multiple messages that fight to coexist in a few seconds, focus on delivering one or two messages in an engaging manner. Make the first 5 seconds the most appealing part of the ad. It&#8217;s tempting to leave the pay-off of the ad until the end, but it&#8217;s likely a user will catch your ad while scrolling and won&#8217;t spend too much time on it. Your approach should appeal to them early and make it clear what&#8217;s what your business is all about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Write the script and ensure that your message is on point and not too long. It should sound natural when read aloud. Also, try to say the minimum while creating Facebook ads.\u00a0<\/span><\/p>\n<p><b>Setup your Facebook Ad Campaign<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once you have created a Facebook ad, it&#8217;s time to set up your Facebook ad campaign. It is a relatively straightforward process, especially if you create normal Facebook ads. This social media giant does a good job of walking you through the process of setting up the campaign through either Power Editor or Ad Manager.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start creating the ad and select the &#8220;Video Views&#8221; as your objective. Decide on how much you want to send and over what time. Be sure to choose your video <\/span><span style=\"font-weight: 400;\">thumbnail<\/span><span style=\"font-weight: 400;\"> carefully and decide where you want your ad to be served &#8211; on the web, mobile, or both.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Not only does a Facebook video ad allow you to share more information in a short time, it also makes the audience feel more connected. Be more creative while producing ads and use the right techniques for scripting and storytelling to reach the target audience. We hope our guide will help you achieve your marketing goals while taking your brand to new heights.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although the internet is bustling with plenty of social media apps, Facebook has emerged as a real contender for the online video platform throne. Since over 500 million people watch Facebook videos every day, this social media giant is now giving heavy video focus to facilitate the marketers. Video content has become the go-to medium [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":4010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[182],"tags":[1229,1230],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to find your audience with Facebook Ad targeting?<\/title>\n<meta name=\"description\" content=\"Looking forward to expanding your business but not sure how to find the target audience? 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