If you’re looking for a successful PPC campaign, it’s important to partner with a great PPC agency. A good PPC agency will help you plan and research your campaign, set up and manage your account, provide detailed reporting, and continuously optimize your campaign.
Choosing a PPC agency can feel overwhelming. There are a lot of agencies out there, and it’s hard to know which one is right for you. To help you narrow down your options, we’ve compiled a list of the best services a great PPC agency should offer. Let’s jump in!
What Is PPC?
PPC, or pay-per-click, is a type of online advertising in which businesses pay a fee every time one of their ads is clicked. PPC is a popular and effective way to generate leads and sales online. This method of advertising can be used on a variety of platforms, including Google, Bing, Facebook, and Instagram.
PPC is an excellent option for businesses of all sizes. However, it’s important to note that PPC is not a one-size-fits-all solution. Each company has unique needs, which means that the right advertising strategy will vary from one business to the next.
What Is A PPC Agency?
A PPC agency is a company that specializes in planning, managing, and optimizing PPC campaigns. A good PPC marketing agency will have a team of experienced experts who are up-to-date on the latest trends and changes in the world of online advertising.
The Benefits of Working with a PPC Agency
When done correctly, PPC can be an effective digital strategy to generate leads and sales for your business. But there’s a lot that goes into running a successful campaign. From keyword research to ad copywriting to bid management, a campaign has a lot of moving parts. This is where working with a PPC agency comes in. Some of the primary benefits of working with a PPC agency include:
- Saving time
- Saving money
- Access to expert help
- Staying up-to-date on the latest changes
- Improved campaign performance
Ten Services To Look For From A PPC Agency
If you’re ready to partner with a PPC agency, know what to look for. Here are ten services that the best PPC agencies should offer:
Partnerships With The Right Advertising Platforms
A great PPC agency will have partnerships with the right advertising platforms. This allows them to stay up-to-date on the latest changes and trends. Additionally, it gives them access to exclusive features that you wouldn’t be able to get by working with a platform directly. To check if an agency has partnerships with the right platforms, you can ask them which platforms they work with.
Support During Your Campaigns
When you plan a campaign by yourself, you’re on your own if something goes wrong. However, when you partner with a PPC agency, you’ll have someone to help you if something goes wrong. A great agency will offer support during your campaigns so that you can focus on running your business while still ensuring that your digital marketing strategy is working. Whether you need help with a technical issue or you’re not sure which keywords to target, a good agency will be there to help.
Industry And Company Analysis
Before a PPC agency starts working on your campaign, they should take the time to learn about your industry and company. This allows them to create a custom strategy that is tailored to your specific needs. To see if an agency offers this service, you can ask for a proposal or to see a portfolio of their previous work.
Setting And Meeting Goals
According to Digital Authority Partners, a great PPC agency will help you set goals for your campaign and then work with you to meet those goals. To see if an agency offers this service, you can ask them about their process for setting and meeting goals. There should always be some sort of return on investment (ROI) goal in mind, whether it’s increasing leads, sales, or brand awareness.
Crafting Ad Copy
Writing effective ad copy is an art. A great PPC agency will have a team of experienced writers who can craft ad copy that is both effective and compliant with the advertising platform’s guidelines. To see if an agency offers this service, ask for examples of their previous work.
Expert Advice To Grow Your Strategy
A great PPC agency will offer more than just implementation. They’ll also be there to offer expert advice on how you can grow your strategy. This may include new ideas for campaigns, advice on expanding your budget, or tips on how to optimize your existing campaigns.
Results That Help Your Business Grow
When you partner with a great PPC agency, you should see results that help your business grow. The entire point of working with an agency is to get a positive ROI, so make sure that you’re working with an agency that has a proven track record of delivering results.
Tools To Help Create And Manage Your Ad Strategy
The best PPC agencies will have their own tools and software to help create and manage your ad campaigns. This may include tools for keyword research, ad creation, or campaign management. Everything should be designed to save you time and help you get the most out of your campaigns.
Transparent Pricing And Services
Using a PPC agency shouldn’t break the bank. A great agency will be upfront about its pricing and what services are included in each package. Make sure to ask about pricing before you commit to working with an agency.
Use Data To Back Up Every Decision They’ve Made
A great PPC agency will be able to back up every decision they’ve made with data. This data may come from their own tools, Google Analytics, or other sources. If an agency can’t explain why they made a certain decision, it’s a red flag that they’re not as experienced as they claim to be.
PPC agencies can be a great way to get the most out of your advertising budget. However, not all agencies are created equal. Make sure to do your research before you commit to working with an agency. And don’t forget to ask about pricing, services, and results before you make your final decision.