Globalization and digital transformation brought with them some important changes in the area of staff recruitment, which intensified during the COVID-19 pandemic and were used to improve and streamline all stages of the recruitment process.
Currently, organizations are betting on automation, artificial intelligence, data science, and gamification to attract and grab the best talents in the market.
In this sense, modern recruiters have the tools and information necessary to design and apply a well-structured and clear recruitment strategy to obtain the desired results.
Here, in this article, we have analyzed several strategies and methods that can help you improve the recruitment and selection processes in your organization.
- Analyze needs and shape the recruitment strategy:
All companies, regardless of their size, should have a defined recruitment strategy that allows them to visualize HR management and the process as a whole.
In this regard, it is important to consider:
– How long will each phase last?
– How many candidates do you expect to have at each stage?
– What questions will be asked in the interview?
– What tests will be offered to applicants?
In addition, both the human resources team and the recruiters should be clear about the needs of the organization in terms of what is expected from the future employee, the type of profile required, and the specific objectives of the job being offered. Finding the right talent implies as much clarity as possible.
- Convey the culture of the organization:
The new generation of employees expects that the mission and philosophy of the organization are related to their values and does not usually see this issue as superficial or trivial, as they want to contribute to something substantial and be part of a company where they are able to develop their potential in full.
In short, in order to attract the best professionals and make them feel comfortable in the company environment, the communications and marketing departments should jointly define the philosophy, values, and commitment of the brand to convey them in a job offer.
- Define the profile and optimize the description of the job offer:
From the beginning, the candidate should be clear about the position that is being offered, as well as the required knowledge and skills, and benefits that can be received from the company. You should not forget that the job offer is the first contact in the communication process between the brand and the candidates. The applicant will also value knowing some extra details of the position, such as, for example, if they will involve in a team or individual work, or what is expected of them.
A confusing offer can generate distrust and attract candidates that do not fit the job position, causing unnecessary costs and loss of time.
- Optimize the candidate’s experience:
When talking about the candidate’s experience, we refer to the candidate’s perception of the company during the different stages of the recruitment process.
Optimizing the candidates’ experience has a positive impact on a brand image and can make your organization one of the most wanted places to join. On the other hand, when candidates share a bad experience with their family or friends on the networks, it can negatively affect the image of the company.
To enhance the candidate’s experience, we recommend:
- Improve and streamline the process flow.
- Be transparent and communicate with the candidate, whether or not you decide to hire them.
- Make them feel important.
- Measure the experience of the candidates at the end of the process.
- Take advantage of technology throughout the process:
The use of technological tools saves your time significantly, improves the candidate’s experience, and allows for obtaining unbiased data that helps optimize decision-making.
In this sense, the following actions are recommended:
- Choose websites with mobile versions
Younger generations are using their mobile phones to search for jobs. For this reason, it is essential that the platform you use to carry out the recruitment process is compatible with smartphones.
The platform you use should also allow applicants to contact the company directly or sign up for job offers. All this streamlines the process and enhances the candidate’s experience.
- Automate administrative processes that take time
Human resources management software helps manage the database in a practical, easy, and reliable way, as well as maintain fluid communication with the candidates.
Automating the recruitment and hiring processes will allow you to reduce the time in the different stages of the process to avoid discouraging and losing the best talents.
With the proper software, like Monday.com or Connecteam, you can scan all the applications and leave out the candidates that do not fit the required profile; schedule interviews; send follow-up emails; centralize information on selection processes; make better decisions.
- Incorporate gamified evaluations
Gamified evaluations are being increasingly applied in the recruitment processes of the largest and most well-known companies, as they allow for measuring the emotional, personality, and cognitive aspects of candidates, projecting their future performance, and making the process more efficient and effective. In addition, this type of evaluation is attractive and fun for the new talent generations.
- Use data to make decisions
Recruitment and selection platforms based on artificial intelligence and Big Data allow for making more accurate decisions since they eliminate unconscious biases (social origin, gender, religion, and race, among other things).
Use Leadar to find perfectly-suited candidates via online profiles and establish meaningful connections.
- Structure the interviews and do not involve many people in the decision-making:
Prepare the questions in advance and relate them to the demands of the position, knowledge about the company, teamwork, candidate values, and hard and soft skills. Ask all candidates the same questions, so you can score responses by the same standards.
Do not take the decision based on too many opinions, which can delay the process and lead to the loss of candidates.
Conclusion
The recruitment process directly contributes to the commercial success of any company. If you stick to outdated algorithms, you may miss out on potential growth because you are slowing down in filling vacancies. What is more, you may miss the best people out.
Take note of the above methods that will help you streamline your recruitment and selection processes and let your business develop faster.
